The sales volume in January was 151,341 units. In the field of new energy, BYD’s popularity really made competing products unaffordable
In a blink of an eye, one month has passed in 2023, and the strong flavor of the year is dissipating little by little . Just entering February, BYD posted the report card of last month. When you see BYD’s single-month sales in January In the end, it is estimated that many car companies, including new car manufacturers, will envy and hate again. Despite the impact of the Spring Festival holiday, BYD’s market performance in January is quite surprising.
According to BYD’s public sales data, in the past January, BYD’s single-month sales reached 151,341 units, a year-on-year increase of 58.6%. Among them, the monthly sales of DM models were 78,826 units; the monthly sales of EV models were 71,338 units; Taiwan, an increase of 7.3% month-on-month. Due to the impact of the Spring Festival holiday, a decline in monthly sales is inevitable, and this factor can basically be ignored.
As BYD’s main sales force, Dynasty.com and Haiyang.com sold 143,725 units in January, achieving a year-on-year growth of 51%. Although I haven’t seen the specific sales of its single models, judging from the market performance of each model last year, the sales of the Song family, Han family, Qin family, and Yuan family will not be low in January.
In particular, the Song family not only achieved their wish to ascend to the throne of the annual sales champion of SUVs in 2022, but also achieved a new record of monthly sales of more than 70,000 units. BYD’s flagship Han family, whose market positioning is C-class sedans, not only exerted great pressure on the 56E, but also achieved monthly sales of more than 30,000 units in a row, becoming the new sales leader in the C-class sedan market segment.
To be honest, regardless of BYD’s Dynasty.com and Haiyang.com product models, the market prospect of the mid-to-high-end brand Denza is really full of expectations. Its first new model Denza D9, following the single After the monthly sales exceeded 6,000 units, there was another breakthrough in sales in January 2023, with monthly sales reaching 6,439 units, achieving a month-on-month growth of 7.3%.
The market positioning is the Denza D9, a medium-to-large MPV, which was officially launched in August last year, and the new car was delivered only in November. As a competitor of Buick GL8, Toyota Senna, Volkswagen Viran and other models, Denza D9 is likely to become a “dark horse” model in the MPV field in 2023, and its monthly sales of more than 6,000 units have already approached Toyota Senna.
As we all know, in the mid-to-high-end MPV field, Buick GL8 has always been the dominant player. After Toyota Senna participated in the market competition, although the original market structure has been changed, it has not constituted an effective threat to the market position of Buick GL8. Whether the Tengshi D9 will have an effective impact on the Buick GL8, Courier does not dare to jump to conclusions, but it will definitely bring greater market pressure to Toyota Senna.
At present, BYD has also officially announced that its high-end brand Yangwang will participate in market competition, and two new models of Yangwang U8 and Yangwang U9 have been unveiled. BYD, which has stirred up waves in the new energy field, will bring us a lot of highlights and highlights in 2023, but whether it can continue to maintain a high market heat under the siege and impact of competitors, we will Wait and see.
